As a freelance designer and video editor for this campaign, my role was to ensure that certain shots from the full-length wide video were included for the various crops that were needed for socials, in-store video displays and web banners. I then used Adobe Premiere and After Effects to produce the finished crops.
An example of a Music Choice series I co-directed with Ashley Markle. We wanted to play up the behind-the-scenes look and feel by purposely capturing elements from the studio, to make it feel more raw and true-to-life. You can see me switching to taking still photography later in the video.
Marketing video I collaborated on with Vela's Head of Design. Much of the footage I captured myself, the rest being user-submitted or existing footage from previous shoots.
This is a low-budget video I directed while working fro Vela bikes. We utilized Manhattan Portage's videographer, and two models sourced by the Manhattan Portage marketing team.
Student work. Aesthetic study of San Francisco laundromats.
Student work for a magazine I created with friends. Directed and edited by me, shot by Chiao Chen.